Beauty and Endearing Destiny

pic: smastrong

“Be fun and engaging and strive for an aesthetic outcome. Government, business, and environmental organization cannot create a sustainable society. It will only come about through the accumulated effects of daily acts of billions of eager participants. Some think humans are predatory by nature. I cast my vote with those who feel humans take the shape of their culture, and that shifts in culture can occur in rare moments with remarkable speed and vigor. Good design can release humankind from its neurotic relationship to absurd destruction, and aim it toward a destiny that is far more ‘realistic’ and enduring. The urge to create beauty is an untapped power, and it exists in commerce as well as society.”

–Objective #8 from the preface to The Ecology of Commerce, Paul Hawken, 1993

Advertisements

About Daniela

Daniela Morell holds a Masters in Architectural Science with a concentration in Built Ecologies from Rensselaer Polytechnic Institute's Center for Architecture Science and Ecology in New York City. Her writing, research, and design work is guided by a value system for sustainability that includes both the responsible use of energy and material resources, as well as the social need for design to inspire more ecologically balanced living.
This entry was posted in culture, environment, participation, theory. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s